The Me2 project was represented by Lena Holzner (Smart City Innovation Lab) at the Sustainable Places 2017 conference which took place in Middlesbrough, UK 28 – 30 June 2017.

The Me2 project recognizes that ICT platforms allow users to control energy consumption, as well as optimizing its energy efficiency in “smart cities”. Generally, energy-saving behavior is influenced by a large diversity of both behavioral and situational factors. Thus, the end user profile assessment is an essential tool to provide the foundations of the energy related platform requirements and systems. We argue that typifying the platform’s potential final consumer provides the fundamental basis for market intelligence, whether in its technical feature regarding the technological and design creation of the platform, as well as its particular feature regarding the implementation.