Arash, a researcher from SCIL, participated in the 7th International Conference on New Business Models (NBM) held June 23-24, 2022 at The University of LUMSA in Rome, Italy, by presenting his research entitled “Cascading Business Models: A Study of Non-Fungible Tokens (NFTs)” co-authored by Prof. Rene. This research is focused on a new type of business model that better explains the business development of Web 3.0 and blockchain-based solutions, in general, and NFTs in particular. The main contributions include the identification of NFTs’ use-values as well as exchange value determinants, the illustration of the Cascading Business Model, and the outline of a research agenda for the study of new business models.

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