René Bohnsack gave a research seminar at MIT Sloan School of Management entitled “Business Model Innovation for Disruptive Technologies” based on the recently published paper ‘Value Propositions for Disruptive Technologies: Reconfiguration Tactics in the Case of Electric Vehicles’ (California Management Review). The presentation showed how business model innovation can aid the commercialization of disruptive technologies and be a more timely solution than waiting for technological breakthroughs. It further conceptualized the process of value proposition reconfiguration and suggested tactics to increase market acceptance from mainstream customers.

If you are interested in the paper, you can find it under the following link: